This site is where I share what I’m learning, building, and testing: small AI-assisted systems, practical automations, and personal tools that solve real problems for real people.
I’m not an AI guru or a professional software engineer. I’m a business operator with 15+ years across product, marketing, analytics, and technical problem-solving, learning how to use AI well — with clear judgement, honest testing, and useful outcomes.
Personal
I’m a Sydney-based Microsoft data and insights marketer, and a practical AI learner.
My background is in turning messy commercial questions into clearer decisions: dashboards, models, forecasts, customer insights, go-to-market programs, and operating rhythms. The common thread has always been translation — from business problem to useful system.
Lately, that system-building has expanded into AI-assisted tools. Some are for household life, some for health and reflection, some for content, and some for learning how modern AI workflows actually behave outside a demo.
The site is not a CV. LinkedIn can do that. This is a working notebook of the problems I’m choosing, the systems I’m shaping, and the lessons I’m learning as AI becomes part of everyday work.
System
Behind the projects is a small personal operating system I call PKA. It is not a product I am selling. It is the way I organise work with AI: specialist agents, clear source-of-truth files, repeatable workflows, automation, and public-safe proof-of-work.
Projects
Each project starts from a practical problem. Published work uses sanitized text, demo data, simplified diagrams and public-safe repositories rather than private source material.
Too many new videos, limited attention, and useful ideas buried inside long transcripts.
Misha defined the household use case, guided discovery and transcript handling, shaped the summary and email output, and set the privacy boundary.
A weekly AI-assisted digest that helps a household choose which long-form YouTube episodes are worth watching.